As previously noted, and in spite of temporary confusion, PlayBeautiful, a temporary World Cup "pop-up viewing-hub" is now open at 201 Mulberry. Though for whatever reason, calling it a "pop-up viewing-hub" is really just going to great length to avoid calling it a pop up store selling licensed sports apparel from Nike, Puma, Adidas and others. » Follow NYC The Blog on Facebook and Twitter. Photo credit: Paolo Mastrangelo/NYC The Blog
Share This
