Friday, April 30, 2010

Is The Wall Street Journal's Cut Rate Advertising Pricing Illegal?

Rueters reported last week that The Wall Street Journal: "is offering some businesses firesale prices for full-page ads in its highly anticipated New York edition to seduce advertisers away from The New York Times."

This sounds similar to the fight between the SF Weekly and San Francisco Bay Guardian in The Great West Coast Newspaper War.

In that case a San Francisco jury found the SF Weekly guilty of: "lowering the costs of its advertising space with the intent of putting its rival out of business." They were ordered to pay $21 million in damages.

Previously on The New York City Newspaper Wars

» Follow NYC The Blog on Facebook and Twitter.
Get More NYC The Blog:

>> Subscribe To NYC The Blog Via Email

Contact NYC The Blog via Email