Friday, November 14, 2008

Google Wraps Times Square Subway Shuttle In Advertisement

Google Maps Subway Advertising Wrap
The History Channel was recently the first to take advantage of the MTA's new decision to allow a complete wrapping of subway cars in advertisements, when they wrapped the shuttle train in Times Square. And now Google has stepped up as the next concern to wrap a train, wrapping three exterior cars with an advertisement for Google Maps, slightly less understated then the History Channel's ad, if such a thing could be, as Google has only wrapped the exterior of the train, leaving the interior with the more traditional ads we are used to seeing in the square displays or banners up top.

The Times Square station seems to be ground zero for utilization of a number of uncommon advertising uses, with columns, steps, turnstile arms, trains, and many other surfaces being covered in ads. More pictures below of the Google train below.

[UPDATE: Adage is reporting that Google advertisements inside the train which offer directions are erroneously giving wrong information. "Specifically, we spotted this erroneous tip inside the train car: To get from Grand Central to Madison Square Garden, take the 1, 2 or 3 train and then walk to 4 Penn Plaza. Only the 1, 2 or 3 train doesn't run through Grand Central -- it goes through Times Square. Oops!"]


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