Friday, August 20, 2010
Remnants Of Mid-Century Political And Commercial Advertising Remain On Lower East Side Building
The building at 90 Orchard Street near Broome Street (housing the Kut and Sew boutique) still holds vintage advertising on its exterior walls. Seen on the buildings west face, on the east side of Orchard, are advertisements for old political campaigns, Hersh's Malaga Wine (note the poster top left) and other advertisements that are difficult to make out. At least one of the posters was printed by Empire City Print Job Inc, where references online point to a past address on Pearl Street as well as Long Island City.
The political ads feature the campaign of Harry Uviller for Comptroller, during the General Election of 1949. A flyer for New York City's longest running State Assemblyman Louis Desalvio (1941-1979) is also visible. It was DeSalvio and Jane Jacobs who joined together to help defeat Robert Moses plan for an eight-lane elevated expressway through the Lower East Side, into Little Italy, Soho and finally out to the the Holland Tunnel. Remnants of a campaign for Govenor can also be seen.
Another poster advertises Hersh's Sacramental Malaga Wine of upstate New York. In total, there appear to be at least six layers of advertisements, many obliterated beyond recognition. What is left has been preserved under a coating of gloss. The Lower East Side Tenement Museum is located at 97 Orchard Street and it would follow that they are probably stewarding these ads. See the whole collection on NYC The Blog's Facebook page.
Previously: » Follow NYC The Blog on Facebook and Twitter. Photo credits: Paolo Mastrangelo/NYC The Blog