Wednesday, August 4, 2010

Pretzel Crisps: "We Will Be Taking The ‘You Can Never Be Too Thin’ Ads Down"

Earlier today, NYC The Blog posted a video featuring a friend and concerned New York City resident literally adding his commentary to a Pretzel Crisps ad that declared "You can never be too thin."

Perry Abbenante, Vice President of Marketing at Snack Factory LLC, maker of Pretzel Crisps, responded to an email request for comment shortly after, explaining that they have been monitoring the situation, and will be "making some adjustments to the campaign."

He just followed up, and informed NYC The Blog: "Based on the feedback received from you and other bloggers, we will be taking the ‘You can never be too thin’ ads down."

Between this and the Department of Buildings recent offensive against illegal billboards, advertisers seem a bit under the gun here in New York City.

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