Atheist Bus Campaign was spearheaded by New York City Atheist, followed this fall by subway ads sponsored by The Big Apple Coalition of Reason, as seen in this photo here.
Now the Marble Collegiate Church is striking back, with a lone ad (at top) spied on the D train. What they lack in quantity and coverage, they make up for with smart, relevant statements that clearly identify the players in this game. Google, or God.
Make the right choice.
(disclaimer: We live a blessed life, and am not entirely sure who is responsible, though our friends and family sure deserve a lot of credit.)