NPA billboards (seen top left) proliferated on corners all over Manhattan. That alone raised eyebrows, but it was those small "win these posters inside" signs sitting atop the ads that were really suspect. And
though you really could win a poster as advertised, there was
something fishy about the offer, as if they were used to skirt the regulation by changing intent.
Ryan Fitzgibbon, spokeswoman for the City Department of Buildings,
told the New York Times:
“If outdoor advertisement is allowed, a permit from D.O.B. must be obtained in order to post an advertisement or a sign,” she said, adding, “Advertisements are not allowed on construction fences.”
The DOB has its work cut out for it—there are
thousands of illegal advertisement structures in the city—but it seems that DOB has been making progress. On May 28, 2009, for the first time ever, the DOB
forcibly removed an illegal ad at 174 Broadway. What's more,
The New York Post reports that a federal appeals court ruling in February finally authorized the city to enforce regulations that the billboard industry has hotly contested since the Giuliani administration. This has resulted in a "blitz against illegal signs and billboards along the city's busiest roadways," with 53 voluntarily removed.
It's quite possible you've noticed the results in your own neighborhood. As of late, the DOB has also been focusing on street level billboards owned by NPA. The sites first get covered in white paper, before being taken down completely. Note the photo above showing the results of these efforts, on corner of Mulberry and Kenmare.
What about the signs advertising free posters?