Wednesday, October 22, 2008

Guidebook Says Screw It, Lets Incorporate The LES, Nolita, And Chelsea Into Brooklyn; Advancing A New Reality For Manhattan As Brooklyn's Hanger On

UnScene "is a free guide for the less mainstream, more innovative businesses in our metropolitan areas." The guides are a vehicle for paid advertising which focus on unique and small shops that populate any number fo neighborhoods in NYC. They currently have guides for a number of U.S. cities, and in the NY area, a guide that covers that Borough of Brooklyn. Or rather, the neighborhoods of Williamsburg and Bushwick.

Interesting though, was the cover design of the booklet I saw. On the bottom right corner you can see text for Brooklyn prominently displayed, with the neighborhoods of Williamsburg and Bushwick falling underneath, ostensibly alerting any wayward tourist, newcomer, or even long time resident exactly what neighborhoods they could expect to find covered in their new guide book to all there is to see and do in Brooklyn.
But wait a minute? What's that listed underneath Williamsbushbick?

Hold on one minute! Aww shucks, have they listed the neighrborhoods of the LES, Nolita, and Chelsea under Brooklyn? They sure have. Unscene does not have neighborhood guides for Manhattan at this time, so fuk it, just stick LES, Nolita, and Chelsea under Brooklyn. And honestly, this seems representative of the new reality. Brooklyn is the new Manhattan, so this only seems right to list the LES, Nolita, and Chelsea in faded text underneath a new and improved large font Brooklyn.

Not like a tourist from France would know any better. And if you reverse the roles, say if I was in the 6th Arrondissement in Paris and some guide listed Versailles along with the neighborhoods, that'd seem alright with me. I mean, Fuk even our own longtime natives get the geography of these nyc neighborhoods mixed up.

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